Towards more people understanding:
The changing customer journey and changing customer lifestyles ask for a new approach of consumer understanding. EduardPlate.nl and Richard Webber could help you with customer understanding by capturing the diversity of people and use it for a better understanding of people.
Examples:
1-The pilot Geo Origins postcode database of the Netherlands, including 12 lifestylegroups for each of the 440.000 postcodes for capturing diversity of places, people or to support customer databases.
2-The pilot database with geographical origins of names
It is a pilot, we’re looking for launching partners.
https://www.originsinfo.com/about/
191026EnglishGeoOriginsNetherlandsSummaryCharacteristicsNamesDescriptionsPercentages
